Photo by Ylanite Koppens
The holidays are here and it’s time for credit card bills across the country to feel the weight of our generous giving spirit. Up and down the NBS charts we’re seeing DTC standouts who are rising to the occasion. With the last chance for two-day shipping fast approaching, we put together a list of great gifts from trending brands that you can still get wrapped and under the tree for friends and family.
Noodles for Foodies this Christmas?
Topping our Foods chart for the past three weeks running is David Chang’s Momofuku Goods, bringing in an estimated $154 million annually, putting them in the top percentile of all brands tracked in the food category.
Given that the majority of sales for Momofuku Goods are across bundles, it’s not surprising that top sellers are offerings like the Pantry Starter Pack and a 30-serving(!) bundle of Soy Scallion Noodles ready to drop in the pot. Spice it up with some Hot Honey Chili Crunch and seasoned salts, send a variety pack to sample it all, or share chocolates with a miso chip twist. The brand is offering up a ton of delicious gift options for your favorite foodies, right now selling at a 25% discount for the holidays.
Coffee and Puns for the Barista in Your Life
We’re seeing a whole lot of love for Whole Latte Love this season. Besides seeing a big bump for BFCM, the online espresso machine purveyor has been enjoying an extended lift in sales in the run-up to the holidays and is offering a variety of holiday deals that include flash sale discounts and a free barista basics kit worth $239 with the purchase of select machines.
Doing an estimated $66 million in annualized sales, the punny coffee company is in the 98th percentile of all brands in our drinks and beverages category, snagging the top spot on the chart for the past two weeks and jumping an impressive 134 spots to number 35 on the DTC200 last week.
Custom Jewelry for Our Fashionistas
Made by Mary is offering up hand-stamped and customizable jewelry to the tune of almost $700 million in estimated annualized revenue. From the birth-month collection (think gemstones and flowers) to personalized disc pendants (their top-selling item at the moment), to their stunningly elegant Poppy Choker, there are a ton of great options for the fashionista in your life.
Topping the charts in Accessories and ranking 10th on the DTC200 this week, quite a few of us might expect to see a gorgeous gold or silver gift from this DTC jewelry maker under the tree this year.
Given that much of their collection is custom-made, production time means it’s too late to get anything personalized in time for the holidays, but they do offer a range of ready-to-ship items, and anything from their 14k gold collection includes expedited shipping. Not to mention, free printable gift cards if you want to let your recipient choose and design their own favorite piece!
Stocking Stuffers for the Whole Family
For fragrance fanatics give the gift of great scent with this mix-and-match perfume set from Dime Beauty. Or make that morning makeup routine a breeze for moms on the go with the Contour Collection from Ogee.
A fancy Collar Walk set from the Foggy Dog for the puppy lovers in your life (bonus: Every order comes with a food donation to shelter dogs!). Want more of a chill vibe? How about a Cactus-Shaped Pet Bed from FunnyFuzzy?
And there’s still time to snag a Yoto Player for young audiophiles, one of the fastest-growing brands on our BFCM charts. Upload audiobooks, music, and more to the interchangeable Yoto cards, and let your little ones choose their own soundtrack for every season. Babies in the family? Dreamland Baby’s weighted sleep essentials have been hovering around the top of our Baby and Kids charts for weeks and are a big hit with new parents desperate for rest.
That’s all for this week’s ShopScoop. We hope you enjoyed our little list of last-minute gift ideas from top trending brands. Enjoy a well-deserved break this holiday season, and we’ll be back with more DTC data details in the new year!
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